General Mills will not change thier Ad

Discussion in 'World News / Current Events Forum' started by Yuma Visitor, Jun 3, 2013.

  1. API

    API PAF-CA Flyway Moderator Flyway Manager

    Dec 29, 2008
    Now that's a twist on a possible fortuitous bounce. For the cereal peddlers that out come could indeed be lucrative. :l
  2. pintail2222

    pintail2222 Elite Refuge Member

    Oct 8, 2002
    Collier Co. Florida
    Look at this spot in context...

    First off it was created to run on youtube - not to be broadcast on any of the big three television networks. The media buy is minor. It's a social media online commercial. What demographic watches youtube videos and posts them on facebook? It ain't your parents.

    Next - even for a youtube video - GM would have tested this spot in storyboard stage before round, after round, after round, of focus groups... Driving the creatives at Saatchi & Saatchi crazy.... And then once shot and cut - tested this spot in edited variations in round, after round, after round, of even more focus groups...

    Could it end up airing on a cable channel - or during an episode of Ellen? Sure could - and I wouldn't be surprised if it did.

    Guess Who's Coming to Dinner - a movie about interracial marriage - came out in Movie Theaters 46 years ago... The stink over this commercial is much ado about nothing...

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