I'd dare to say that most of us DO reload our ammo. I do reload my own. Even still, Weatherby Mag brass is not quite as economical as Winchester or Remington Mag ammo. I can pick up used brass at our local range all day long for .300 and .338 win mags, and usually can find plenty of .300 WSM brass as well. That leaves me needing to only buy primers, bullets and powder.