Someone stole my old, favorite binoculars out of my boat. After a lot of research I bought a pair of 8x43 binoculars made by ZEN RAY Optics. They are unbelievably good and only cost me $369. I have held them up against Leica's and Swarve's and they are close enough that it is scary. My buddies cannot believe how good they are for 1/3 the price. The clarity all the way to the edge of the field of view is excellent as is the color transmission. These blow the Nikons, Leupold, and other mid price optics off the table. They are even about to come up with an improved lens manufacturing process for only $50 bucks more than the current models. The current models are plenty good in my opinion. I am appreciating this new glass so much that actually glad my old binoculars are gone. If you are looking for some new glass for this hunting season I highly recommend you check them out. They currently only make binocs and spotting scopes. If they move into making hunting scopes and reliability reports are good I will take a hard look at those as well.